LAIKA has actually revealed a brand-new collaboration with Reverse to enable fans to personalize shoes with patterns and iconography from all 5 from the famous stop-motion animation studio: Coraline, The Boxtrolls, ParaNorman, Missing Out On Link, and Kubo and the 2 Strings. The collaboration will culminate with a minimal edition line of shoes motivated by LAIKA’s next movie, Wildwood.
Fans all around the world will have the ability to personalize their set of Chuck Taylor All-Stars with illustrations from LAIKA’s precious animation movies as part of the platform Reverse By You. On the platform, consumers select how to change the colors, patterns, and images they wish to see on their shoes. So, when LAIKA aspects appear, anybody will have the ability to have a unique set of shoes that reveal their love for their preferred movie. All 5 movies Laika has actually established up until now have actually been chosen for the Academy Award for Exceptional Animated Function, with Kubo and the 2 Strings winning the BAFTA Award for Best Animated Movie, and Missing Out On Link taking the Golden World for Best Animated Movie. So, obviously, the most difficult part will be selecting which aspects you’ll include on your set of All-Stars.
Discussing the collaboration, LAIKA’s Chief Marketing Officer & SVP of Operations, David Burke, stated:
“LAIKA is known for its unique approach to filmmaking, enhancing the artisanal stop-motion technique with technological innovations. Each of our strategic marketing partnerships are based on a shared ethos: originality, individuality and bold creativity. We are excited to be collaborating with Converse to realize a truly meaningful partnership that will offer fans the opportunity to co-create their own Chucks as well as celebrate LAIKA’s rich design DNA. We look forward to extending this inspiring partnership as we approach the release of our next film, Wildwood whose original and bold design aesthetic will be sure to excite and inspire fans.”
Chief Marketing Officer of Reverse, Sejal Shah Miller, likewise included:
“As a brand that has been adopted around the world and across cultures by creatives, style mavens, musicians, artists, athletes, dreamers, and thinkers, our upcoming collaboration with LAIKA serves as a strong proof point in supporting our mission to unleash the creative power of youth. By bringing to life the adventurous, independent, and progressive characters from LAIKA’s award-winning films on our iconic canvas sneakers, we hope to offer a platform that enables our consumers to make the stories their own.”
Directed by Travis Knight, President and CEO of Laika Studios, Wildwood adjusts the book of the very same name by The Decemberists’ diva and songwriter Colin Meloy. The story follows a girl who experiences into the forest to save her young bro from the murder of crows, satisfying talking animals and magical animals along the method. After Wildwood, Knight is coordinating with Ozark’s developer Costs Dubuque for a brand-new mystical LAIKA stop-motion function called The Night Garden Enthusiast.
There’s still no release window for Wildwood.